Page 11 - Steel Tech India eMagazine Volume October 2020

81. Ŗ 01 Ŗ 1EVQDGT

Logistics Strategy – The Key Building Blocks

*Partha S. Ghose
-CN[CPK 5VGGNU .KOKVGF 2WPG +0&+#

INTRODUCTION
'6 #WVQ EQO TGRQTVGF QP ,WN[ VJCV VJG
IQXGTPOGPV CUUWTGF UVGGN OCMGTU VJCV KV YKNN VCMG
CRRTQRTKCVG OGCUWTGU VQ TGFWEG VJG NQIKUVKEU EQUV QH
products that currently reach as high as 28 per cent.
5RGCMKPI CV C (+%%+ QTICPKUGF YGDKPCT QP
Ŏ5WRRQTVKXG .QIKUVKEU HQT +PFKCP +TQP CPF 5VGGN
+PFWUVT[ŏ /KPKUVGT QH 5VCVG HQT 5VGGN (CIICP 5KPIJ
-WNCUVG VQNF VJG RCTVKEKRCPVU VJCV JKIJ EQUV QH NQIKUVKEU
1
KU CNUQ C OCVVGT QH EQPEGTP HQT VJG OKPKUVT[ .
0GGFNGUU VQ OGPVKQP VJCV NQIKUVKEU KU C OCLQT EJCNNGPIG
HQT OCPWHCEVWTKPI CPF EQPUVTWEVKQP KPFWUVTKGU CPF C
OCLQT EQUV FTKXGT VJYCTVKPI VJG EQORGVKVKXG GFIG QH
VJG DWUKPGUU KP URKVG QH CNN VJG IQQF GHHQTVU GZRGPFGF
D[ VJG DWUKPGUU VQ KORTQXG VJG QRGTCVKQPCN GZEGNNGPEG
CPF RTWPG VJG OCPWHCEVWTKPI EQUV
6JG GZVGPV QH UWEJ EJCNNGPIGU XCTKGU YKVJ UK\G CPF Fig. 1: Building Blocks of organisational strategy
EQORNGZKV[ QH VJG KPFWUVT[ YKVJ KVU JKIJGUV DGKPI KP RTQFWEV NKHGE[ENG DGIKPPKPI CV VJG ITGGPſGNF HCEKNKV[
KPVGITCVGF DWNM OCPWHCEVWTKPI KPFWUVTKGU NKMG UVGGN NQECVKQP RNCPPKPI UVCIG RNCPPKPI KPVGTPCN NQIKUVKEU
OGVCN CPF OKPKPI EGOGPV DWNM EJGOKECNU RQYGT QRGTCVKQPCN NQIKUVKE RNCPPKPI KPXGPVQT[ OCPCIGOGPV
GVE 6JKU KU UQ KPCTIWCDN[ DGECWUG UWEJ KPFWUVTKGU UVTCVGI[ CPF OQPKVQTKPI CPF EQPVTQN YKVJ KPPQXCVKQPU
depend heavily upon external logistics where the and adoption to new technologies.
organisational control is restricted.
6JG GPVKTG NQIKUVKEU HTCOGYQTM EQPUKUVU QH EGTVCKP (KI CDQXG TGRTGUGPVU VJG QTICPKUCVKQPCN NQIKUVKEU
OCLQT DWKNFKPI DNQEMU YJKEJ UJQWNF DG WPFGTUVQQF UVTCVGI[ HTCOGYQTM
and the organisational logistics strategy should be +V CNN DGIKPU YKVJ VJG HCEKNKV[ NQECVKQP UVTCVGI[ YJKEJ KU VJG
RNCPPGF VQ QRVKOKUG GXGT[ CURGEVU QH VJGUG DWKNFKPI OQUV KORQTVCPV CPF HWPFCOGPVCN TGSWKTGOGPV VQ HTCOG
DNQEMU CP GHſEKGPV CPF GEQPQOKECN UWRRN[ EJCKP UVTCVGI[ CPF
CDUGPEG QH VJKU ECP ETGCVG C RGTOCPGPV KORGFKOGPV VQ
+P VJKU CTVKENG YG UJCNN FKXKFG VJG NQIKUVKEU HTCOGYQTM VJG DWUKPGUU QWVEQOG
KP ſXG UWEJ DWKNFKPI DNQEMU CPF VT[ VQ CPCN[UG CPF
FGTKXG OGVJQFQNQIKGU VQ QRVKOKUG GCEJ QH VJGO +V KU CNUQ KORQTVCPV VQ PQVG VJCV VJGUG UVTCVGIKGU UJQWNF
NGCFKPI VQ CP GHſEKGPV QXGTCNN NQIKUVKEU UVTCVGI[ HQT DG FGXGNQRGF CV VJG TKIJV RJCUGU QH VJG RTQFWEV NKHG
the organisation. E[ENG RCTVKEWNCTN[ VJG NQECVKQP UVTCVGI[ CPF VJG NC[QWV
RNCPPKPI DGECWUG VJGUG EQWNF DG KPEQTTKIKDNG CV C NCVGT
THE BUILDING BLOCKS stage.
/QUV GHſEKGPV NQIKUVKE HTCOGYQTM HQT C DWsiness (QT C IQQF KPVGTPCN NQIKUVKEU UVTCVGI[ RCTVKEWNCTN[ HQT C
GPEQORCUUGU ſXG FKUVKPEV DWKNFKPI DNQEMU KP VJG GPVKTG NCTIG KPVGITCVGF RTQEGUU RNCPV CP QRVKOCN RNCPV NC[QWV

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