Page 35 - Steel Tech India eMagazine Volume April 2020
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81. Ŗ 01 Ŗ #RTKN
LGXGTCging VJG TGEJnoNog[ DigiVi\CVion Vo DiUTWRV
CnF SVC[ RGNGXCnV, InnoXCViXG CnF CTGCViXG
Gautam Mukhopadhyay
JSW %GOGPV .KOKVGF -QNMCVC +0&+#
6JG %QTRQTCVG 9QTNF KU TGRNGVG YKVJ GZCORNGU QH OCP[ TKUM CXGTUG 6JG EQORCPKGU NKMG #OC\QP (CEGDQQM
C NCTIG VJCV JCXG IQPG KPVQ QDNKXKQP NKMG :GTQZ 0QMKC )QQING %KUEQ CNN QH VJGO CTG KP HCEV RKQPGGTU KP CNN
-QFCM /QVQTQNC $NQEMDWUVGT $NCEMDGTT[ /QVKQP 5GCTU VJG CURGEVU CU OGPVKQPGF CDQXG CPF JCXG ETGCVGF CP
GVE 9JCV OCFG VJGO QDUQNGVG KU EJCPIG KP VGEJPQNQI[ GEQU[UVGO QH KFGC IGPGTCVKQP KPPQXCVKQP RNCVHQTOU CPF
KPPQXCVKQP CPF FKIKVCN FKUTWRVKQP 6JGUG YGTG CNN KEQPKE HCUV GPQWIJ CFQRV PGY VGEJPQNQI[ CNYC[U YJKEJ JCU
DTCPFU QH VJGKT VKOG ICXG YC[ VQ KPFKHHGTGPEG VQ GODTCEG NGF VJGO VQ TGKIP VJG DWUKPGUU CPF CTG RJGPQOGPCN
EJCPIG +H YG FKI FGGR KP VQ VJGUG EQORCPKGU VJQUG YJQ DTCPFU VQ TGEMQP YKVJ +V KU PQV VJG SWGUVKQP QH C DKI
OKUUGF VJG DWU HQT GZCORNG UC[ -QFCM VJG RKQPGGT KP QT UOCNN QTICPK\CVKQP DWV VJG QTICPK\CVKQP U YJQ EQWNF
VJG RJQVQITCRJKE ſNO OCTMGV YCU UQ GPITQUUGF KP ſNO UGPUG VJG QRRQTVWPKV[ CPF NGXGTCIG KV D[ DGEQOKPI VJG
OCTMGVKPI UWEEGUU VJCV FGURKVG VJGO KPXGPVKPI VJG ſTUV ſTUV CPF RTKOG OQXGT
FKIKVCN ECOGTC KV KIPQTGF VJG FKIKVCN TGXQNWVKQP JCRRGPGF .GVŏU VJKPM QH VJG WPRTGEGFGPVGF ETKUKU CPF EJCNNGPIG YG
VJTQWIJ RJQVQITCRJ[ CPF KPUVGCF TGOCKPGF HQEWUGF QP CTG HCEKPI PQY FWG VQ VJG CFXGPV QH %QTQPC XKTWU %QXKF
ſNO OCTMGV CRRTGJGPFKPI QH NQUKPI KV CPF WNVKOCVGN[ JCF YJKEJ JCU RWV CNOQUV CNN VJG GEQPQOKE CEVKXKVKGU VQ
VQ ſNG HQT DCPMTWRVE[ #PQVJGT GZCORNG EQWNF DG 0QMKC C UETGGEJKPI JCNV 6JGTGŏU C HGCT HQT NQUU QH NKXGU NQUU
FGURKVG DGKPI VJG INQDCN NGCFGT KP OQDKNG RJQPGU QH DWUKPGUU CPF GXGP HGCT QH WPRTGEGFGPVGF LQD EWVU
[GCTU CIQ CV QPG RQKPV QH VKOG VJG EQORCP[ KIPQTGF VJG YJKEJ OC[ TWP KP VQ UGXGTCN OKNNKQPU CETQUU VJG INQDG
UQHVYCTG FGXGNQROGPV RCTV QH VJG VGEJPQNQI[ VJCV PQV 6JG YJQNG YQTNF KU PQY YCKVKPI YKVJ DCVGF DTGCVJ CU
QPN[ VJG XQKEG DWV FCVC OGUUCIGU RJQVQ CPF XKFGQU VQ YJGP VJG OWEJ UQWIJV CHVGT %QTQPC XCEEKPG YQWNF
CNUQ EQWNF DG UGPV VJTQWIJ OQDKNG RJQPGU NGCFKPI VJG UGG VJG FC[ŏU NKIJV KPXGUVKPI JGCXKN[ KP TGUGCTEJ CPF
CFXGPV QH 5OCTV RJQPGU YJKEJ 0QMKC KIPQTGF CPF MGRV FGXGNQROGPV KP OGFKECN CPF JGCNVJECTG /CP[ C UOCNN
HQEWUKPI QP VJG JCTFYCTG VGEJPQNQI[ CNQPG 6JGTG FKUTWRVKQP JCXG UVCTVGF JCRRGPKPI KP VGTOU QH KPXGPVKPI
CTG QVJGT GZCORNGU QH :GTQZ NQUKPI QWV D[ HQEWUKPI UOCNN NQY EQUV XGPVKNCVQTU %QXKF VGUVKPI MKVU G JGCNVJ
QP EQR[KPI DWUKPGUU CNQPG KIPQTKPI VJG QRRQTVWPKV[ KP QRVKQPU NKMG VGNGEQPHGTGPEKPI YKVJ FQEVQTU HWTVJGT
FKIKVCN EQOOWPKECVKQP YJKEJ GXGPVWCNN[ KU TGRNCEKPI RTQNKHGTCVKQP QH G EQOOGTEG G NQIKUVKEU G NGCTPKPI
RCRGT QT UC[ CDQWV $NQEMDWUVGT VJG NCTIGUV XKFGQ TGPVCN RNCVHQTOU YKVJ PGY UQNWVKQPU CPF XCTKQWU QVJGT
EQORCP[ JCXKPI NCTIG UVQTGU CNN CETQUU 75 WPCDNG VQ VGEJPQNQIKECN CFXCPEGOGPV HQT EWUVQOGT KPVGTHCEG 6JG
HQTGUGG VJG 0GVƀKZŏU TKUKPI KP VGTOU QH QP NKPG UVTGCOKPI OCKP QDLGEVKXG KU VQ JCXG CP KPETGCUGF VGEJPQNQI[ CPF
and eventually lost out.
EWUVQOGT TGCEJ VQ UVC[ CNKXG CPF UVC[ TGNGXCPV PQY CPF
%QPVTCT[ VQ VJKU KH YG UGG VJG OQUV UWEEGUUHWN GXGP CHVGTYCTFU YJGP UQEKCN FKUVCPEKPI RGTJCRU OC[
EQORCPKGU QH UC[ VJG PCOGU IQ NKMG )QQING DGEQOG VJG QTFGT QH VJG FC[
#OC\QP (CEGDQQM *2 %KUEQ )' /CUVGT%CTF +H YG VJKPM KV TCVKQPCNN[ VJG EJCNNGPIG KU VJG EJCPIKPI
8QNMUYCIGP 5VCTDWEMU CPF UQ QP 9JCV FKF VJG[ FQ JCDKVU CPF DGJCXKQT QH RGQRNG YJKEJ KU IQKPI VQ UJCRG
FKHHGTGPVN[ VJCV VJG[ CTG VJTKXKPI CPF MKEMKPI CNKXG! 6JG VJG HWVWTG QH QWT DWUKPGUU 7PNGUU VJG DWUKPGUUGU
answer is that they all have invested in research and CTG CDNG VQ VTCEM UWEJ DGJCXKQT EJCPIGU QH RGQRNG
FGXGNQROGPV QH VGEJPQNQI[ MGGRKPI C ENQUG VTCEM QH EWUVQOGTU RTGEKUGN[ YG YQWNFPŏV DG CDNG VQ EQOG
EWUVQOGTU EQPUWOGTUŏ PGGFU CPF DGJCXKQTU CTG QRGP QWV YKVJ QWT PGY CPF KORTQXKUGF QHHGTKPIU KP VGTOU QH
VQ GZRGTKOGPV PGY QRRQTVWPKV[ CFCRVKPI VQ EJCPIG RTQFWEVU UGTXKEGU CPF UQNWVKQPU +V KU UCKF VJCV QWT CDKNKV[
D[ QHHGTKPI FKUTWRVKXG UQNWVKQPU YKVJ CIKNKV[ CPF PQV
STEEL TECH 33
